Definition · SaaS metrics
Churned ARR
Churned ARR is the annualized recurring revenue lost to full customer churn in a period, and its place in the ARR bridge. For churned ARR, the useful boundary is whether the movement comes from customers, contracts, billing, cash timing, or recognition rules.
Also known as lost ARR, churn ARR
Why it matters
Understanding churned ARR matters because revenue and customer metrics can change materially when teams mix contract, billing, cash, recognition, churn, or expansion logic. The definition protects the story from drifting. Pluvo identifies the accounts behind churned ARR and the changes that preceded each loss.
In practice
Revenue example
Teams use churned ARR when they need to separate customer, contract, billing, recognition, and cash effects. That prevents a revenue movement from being misread as growth, churn, expansion, or timing noise.
Pluvo example
Pluvo identifies the accounts behind churned ARR and the changes that preceded each loss.
In practice, teams should define churned ARR with a clear source, owner, time period, and decision before they use it in reporting, planning, or operating reviews.
Understanding churned ARR matters because revenue and customer metrics can change materially when teams mix contract, billing, cash, recognition, churn, or expansion logic. The definition protects the story from drifting. Pluvo identifies the accounts behind churned ARR and the changes that preceded each loss.
A strong workflow for churned ARR separates the definition from the action: first agree what the term means, then decide how it is measured, when it changes, and who is accountable for the next step.
Pluvo identifies the accounts behind churned ARR and the changes that preceded each loss.
FAQ
What is churned ARR?
Churned ARR is the annualized recurring revenue lost to full customer churn in a period, and its place in the ARR bridge. For churned ARR, the useful boundary is whether the movement comes from customers, contracts, billing, cash timing, or recognition rules.
How is churned ARR different from contraction?
The boundary for churned ARR differs from related terms by scope, source data, time period, and decision use. In this glossary, it covers the annualized recurring revenue lost to full customer churn in a period, and its place in the ARR bridge, so teams should compare those boundaries before using it in reporting or planning.