Definition · data quality
Entity resolution
Entity resolution is the process of identifying when different records across or within systems refer to the same real-world entity and linking or merging them. For entity resolution, a useful definition states the process of identifying when different records across or within systems refer to the same real-world entity and linking or merging them, who owns it, and which decision.
Also known as record linkage, entity matching, identity resolution
Why it matters
Understanding entity resolution matters because leaders need a shared, source-backed meaning before they can compare results, explain performance, or decide what to do next. Pluvo resolves matching entities across systems inside its ontology, so it can follow one customer or contract through CRM, billing, and the ledger when explaining what moved a number.
In practice
Operating example
Entity resolution is useful when teams need a shared interpretation of the process of identifying when different records across or within systems refer to the same real-world entity and linking or merging them. The definition should make source data, timing, ownership, and the decision it supports explicit.
Pluvo example
Pluvo resolves matching entities across systems inside its ontology, so it can follow one customer or contract through CRM, billing, and the ledger when explaining what moved a number.
In practice, teams should define entity resolution with a clear source, owner, time period, and decision before they use it in reporting, planning, or operating reviews.
Understanding entity resolution matters because leaders need a shared, source-backed meaning before they can compare results, explain performance, or decide what to do next. Pluvo resolves matching entities across systems inside its ontology, so it can follow one customer or contract through CRM, billing, and the ledger when explaining what moved a number.
A strong workflow for entity resolution separates the definition from the action: first agree what the term means, then decide how it is measured, when it changes, and who is accountable for the next step.
Pluvo resolves matching entities across systems inside its ontology, so it can follow one customer or contract through CRM, billing, and the ledger when explaining what moved a number.
FAQ
What is entity resolution?
Entity resolution is the process of identifying when different records across or within systems refer to the same real-world entity and linking or merging them. For entity resolution, a useful definition states the process of identifying when different records across or within systems refer to the same real-world entity and linking or merging them, who owns it, and which decision.
What is the difference between entity resolution and record linkage?
The boundary for entity resolution differs from related terms by scope, source data, time period, and decision use. In this glossary, it covers the process of identifying when different records across or within systems refer to the same real-world entity and linking or merging them, so teams should compare those boundaries before using it in reporting or planning.